The analysis and measurement of a website irrespective of whether you own it or not is off-site web analytics. It includes the assessment of potential audience, conversations, and other happenings over the internet.
Yoorl service provides a way to monitor the spread of links to web resources, and their popularity, in real time. This is done independently of the web resource, its contents, and the means by which the link to that resource is shared (IM, forums, email, air mail)
